Prime Ventures

Cint, the company behind the leading SaaS-based global marketplace for market research sample, the Cint Panel Exchange (CPX), today announced that Prime Technology Ventures, –a Pan-European venture capital firm, leads a EUR 10m (USD 13m) round of new funding in Cint, with existing owners participating, among them Nordic venture capital firm Creandum.

Cint is headquartered in Stockholm, Sweden and provides market researchers with fully automated access to panels of 4 million profiled individuals across 40 countries. With strong commitment to quality, Cint can continuously deliver unparalleled response rates averaging above 30% across its panel network. Cint’s global expansion started in 2008 with offices in US, Canada, Spain, Denmark and Russia and during 2009 and 2010 additional offices were opened in UK, Germany and the Netherlands. Following the recent launch of Cint Direct – a simple, automated API, providing an efficient way of accessing Cint’s world-wide panel base for any market researcher – Cint is well positioned to deliver on its promise: bringing market insight to everyone. Funds will be used to expand the business in both existing and new markets, as well as further building out the product portfolio and strengthening the team.

Commenting on the deal, Bo Mattsson, CEO of Cint says: “The investment by Prime is a signal of strength, for us as a company, for our market position and maybe most importantly for our long-term vision of bringing market research to everyone. This expansion capital will enable us to further accelerate our growth. Prime is a tier one VC and we are very happy to have them onboard, joining our previous VC backers Creandum.” Alexander Ribbink, lead Partner at Prime Technology Ventures, who will join the board of Cint, commented: “Cint is a hugely interesting growth case that combines a vast market opportunity with a scalable technology based model, strong current momentum and a great team both in Europe and in the US. We look forward to working with them and to assist in building a global success.”