Prime Ventures

Prime Technology Ventures is pleased to announce that it has sold its 43% stake in Nedstat (www.nedstat.com) to comScore. The total purchase price for Nedstat was approximately $ 36.7 million. comScore, listed on NASDAQ under symbol SCOR, is a global leader in measuring the digital world and preferred source of digital marketing intelligence. Prime Technology Ventures is the only institutional investor in Nedstat and provided growth capital in 2004 assisting Nedstat to develop its business to where it is today.

 

Nedstat, headquartered in Amsterdam, offers world class technology that helps organizations optimize customer experiences and maximize the return on digital media investments. According to a press release issued by comScore, the acquisition will help accelerate its global expansion strategy, particularly in the European markets, and strengthens comScore’s Unified Digital Measurementtm (UDM) platform, which combines panel-based audience measurement with census-level data collection to provide a holistic view of digital consumer behavior.

"It's highly rewarding for us to see that Nedstat today is recognized as a global leader in the web analytics field and we are pleased with the great return on our investment", says Sake Bosch, managing partner of Prime Technology Ventures and a supervisory director of Nedstat since 2004. "We wish Nedstat continued success under its new ownership, and would like to congratulate its CEO Michael Kinsbergen and his management team".