Prime Ventures invests in Holidu
Holidu raises €40m Series C financing and announces solution for vacation rental owners
The round was led by Prime Ventures, with participation from Coparion and MairDuMont Ventures. All existing investors, including EQT Ventures, Venture Stars, Senovo and business angel Chris Hitchen, also participated in the round.
Holidu is one of the fastest growing travel companies worldwide. Its search engine is now active in 21 markets and serves more than 10 million visitors per month. With its proprietary image recognition technology, Holidu compares the prices of more than 15 million rental properties across 600 different websites including Airbnb, Booking.com and Homeaway. This enables users to save up to 55% on their booking. Earlier this year, Holidu built on its organic growth by acquiring its Spanish competitor Hundredrooms.
While the fragmentation of the market makes booking vacation rentals difficult for travelers, it also makes the management of rentals difficult for rental owners. Owners need to list their properties on multiple websites to maximize occupancy and struggle to keep calendars synchronized across those sites. This difficulty explains the lack of bookability and high cancellation rates in the market. Staying true to its mission, Holidu developed an independent solution for vacation rental owners under the brand Bookiply.
Bookiply serves vacation rental owners by creating multilingual descriptions and professional photos, distributing properties to the largest travel websites, and synchronizing calendars. A team of experts takes over traveler communication and helps owners maximize revenues. Bookiply already manages 5,000 properties and is the market leader in several European leisure destinations. The focus is on property owners who are not yet online or whose digital presence can be optimized. Booking.com recently recognized Bookiply to be its #1 partner worldwide in terms of product quality.
The new funding will be used to further drive product development, both of the Holidu website and the Bookiply software. In addition, the company will grow its inventory by increasing the portfolio of connected Holidu partners and rapidly ramping up the number of vacation rental owners working with Bookiply. To achieve this, the company also plans to open multiple regional offices.