Prime Ventures invests in Meero

June 2019

The startup revolutionising the world of professional photography has raised the largest C Series in France to date and only 3 years after its creation. It expects to end the year with 1,200 employees spread across 5 offices worldwide.

This fundraising brings the company's total financing to date to nearly $300 million. Leading growth investors Eurazeo, Prime Ventures and Avenir Growth have joined together with renowned investors including Global Founders Capital, Aglaé Ventures, Alven, White Star Capital and Idinvest Partners. As part of the round Sake Bosch, Managing Partner of Prime Ventures and Yann du Rusquec, Managing Director of Eurazeo Growth, will both be joining the Meero's board as non-executive board members.

This new financing will allow Meero to continue its mission of boosting the creativity and freedom of photographers by guaranteeing them:

  • Additional revenue from photoshoots for major brands, and soon individual consumers.
  • Tools to simplify the daily tasks of the job as well as those to inspire them and help them develop as professionals.
  • An expanding creative community that already holds monthly meetups in 35 different countries.

The company plans to continue its progress into the world of photographic services valued at over 100 billion dollars (across real estate, marriages, e-commerce, etc.) by developing its solutions for new audiences in new environments. With over 31,000 clients in over 100 different countries, Meero plans to offer its photography services previously reserved to professionals to individual clients.

This funding will also give the startup the chance to develop its services dedicated to its photographers’ community. Starting with the selection of tools for mymeero (file compatibility, CRM, marketing, etc.) designed to simplify the business side of photography, Meero also plans to announce a portfolio of solutions for photographers’ daily work, as well as masterclasses, documentaries, meetings with other photographers, a magazine in several languages, and the creation of a foundation to support photography. These and many more projects will be launched by Meero to focus on the mission which has driven the startup since its creation.

Finally, these funds will allow it to perfect its automatic photo editing and content enrichment technology - editing being a time-consuming and tedious job for the majority of photographers. The technology team is currently 80 employees strong and plans to grow to 300 by the end of next year.