Zappi Raises $170M

The leading consumer insights platform closes largest funding round in company history to empower enterprise creators with agile market research

LONDON/BOSTON, Dec. 20, 2022  Zappi, the leading consumer insights platform designed for creators, today announced it has raised $170 million in growth capital from Sumeru Equity Partners (“Sumeru”) and co-investors.

This strategic investment from Sumeru follows several years of strong momentum for Zappi and expansion of its team to over 300 people in 13 countries. Founded in 2012 by market research industry veterans, Zappi works with over 350 global enterprises, including PepsiCo, McDonald’s, Heineken®, and Recki, to bring pre-launch consumer insights to every phase of their creation processes.

Zappi offers creators AI-powered research software that returns impactful results in hours–not weeks. The platform allows creators to compare studies against 1.2 billion historical data points to validate, inspire, and optimize their best ideas before going to market. With the help of Zappi, insights leaders can accelerate innovation pipelines and bring new ideas to market faster.

Steve, CEO and co-founder of Zappi, says:
"Zappi has a bold vision for the future: we want to digitize consumer insights for every enterprise. Today, only 3% of the market research industry is digitized. The other 97% is controlled by service-based incumbents that are slow, expensive, analog, and don’t fit the needs of creators. We’re driving innovation in the century-old industry with a platform that acts as a single source of truth for the modern enterprise, where creators have the right insights at their fingertips to inform every decision. Sumeru’s experience in high-growth, innovative SaaS businesses and commitment to people and growth culture made them the perfect partner to help us achieve this ambitious vision.”

Sumeru provides growth capital, scaling partnership, and operating expertise to leading enterprise software companies. The firm partners with founders and management teams to scale their businesses by prioritizing organic growth levers in product leadership, go-to-market acceleration, and growth culture. Sumeru’s recently closed Fund IV–a $1.3 billion vehicle–is leading the investment in Zappi, and principals Sanjeet Mitra, George Kadifa and Sofija Ostojic are joining the Company’s board of directors.

Sumeru says:
“We see a world where every single company wants to know what its customers are thinking — driving tens of billions of annual spend on researching consumer insights. Zappi has reimagined the entire process by using innovative technology to empower enterprises to collaborate with customers in real-time, resulting in meaningful product and advertising decisions made more efficiently and thoughtfully. We are incredibly excited to partner with the Zappi team and are proud to invest in a company with culture and community impact at the center of its strategy.”

This investment will accelerate Zappi’s position as the leading software platform for agile consumer insights. The Company intends to expand data sets across new markets, verticals and categories; power its platform innovation with emerging technologies–such as AI and natural language processing–to minimize the distance between analysis and action; and continue expanding its team globally with leading talent to make customers successful on the platform.