Applift

Prime Ventures

The platform resides on its proprietary LTV optimization technology, which enables ROI maximized user acquisition on a performance basis. AppLift’s programmatic media buying platform DataLift provides a wide reach by accessing all automated supply sources in the market. Its data-fueled machine learning algorithm leverages historical campaign data to determine which combinations of targeting parameters perform best in order to enable smart media buying decisions.

AppLift works with 500+ leading global advertisers across all verticals, such as match.com, King, Zynga, OLX, Glu Mobile, Myntra, Paltalk and Tap4Fun.

Based out of Berlin, Germany, the company has a presence in San Francisco, Seoul and Tokyo.

Our partnership with AppLift

  • 2013

    Prime led Series A

  • 2013

    Prime led Series B

  • 2019

    Acquired by Media and Games Invest

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