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In a world where consumer habits change fast, Zappi helps brands keep their products relevant by offering them lightning-fast market research on demand. What do customers really want? At what price? Zappi founder Steven Phillips realised he could extract these insights from piles of company data within a matter of hours – by automating the manual processes behind market research. His groundbreaking tech platform, founded in 2010 in London, is now servicing some of the largest consumer goods producers globally, including McDonald’s, Pepsico and Mars.